California wine reached an estimated retail value of $35.3 billion in 2016-17, which is 4.6% up from 2015-16. California wine shipped an all-time high of 238 million cases to the USA in 2016-17, up 2% from the previous year. In addition to this California wine also export 47 million cases globally.The growth in USA Wine Market is primarily driven by population, population in US has grown more than 11.5% within last 10 years. Baby boomers and millennials, aged between 21-38 who are also contributing significantly in growth in wine consumption. Consumer expenditures in US on wine has also been increasing by 6.2 % annually.

 

Combine sale of California wine in USA and globally is 285 million cases in 2016-17.USA has retain its top position of world’s largest wine market since 2010.California wines price USD 10 and above per bottle are showing high growth, accounting for 19% of the volume and 40% of the revenue in USA food stores. Wines under USD 10 has shown slight decrease in sale but still accounting for 81% share of the volume and 60% of the value.

 

Brand wise shares of Wine market in USA is as below

The USA Wine Market

Wine shipments to the USA grew by 3 % from 2015-16 to 401 million cases with estimated reati value of USD 60.7 billion. California wine shipment of 238 million cases across country contributes to 60% of total share of USA Wine Market.

 

USA Wine Exports

California wine contributes 90% of USA wine exports. US generated revenue of USD 1.62 billion in 2016-17 via wine export with volume of 461 million liters or 51.2 million cases. Region wise export is as below:

 

California Wine contributes to USA Economy as below :

• 786,000 Americans are employed in California Wine.

• California Wine generates around $114 billion in annually.

• Responsible for payment of $15.2 billion in taxes Annually as local, state and federal business, excise taxes & personal taxes.

 

California Wine contributes to California state Economy as below :

• 325,000 Californians are employed in California Wine.

• California Wine generates around $57.6 billion in annually.

• Responsible for payment of $7.6 billion in taxes Annually as local, state and federal business, excise taxes & personal taxes.

• Pays USD 17.2 billion in wages.

• With 23.3 millions tourist visits to California annually generates USD 7.2 billion in tourism expenditures.

 

California Wine Profile

• California wine produce almost 90% of USA total wine production which is world’s 4th leading wine producer after France, Italy and Spain.

• Around 4,700 Bonded Wineries in California wine are owned by multi-generational family businesses.

• USD 1.62 billion revenue trough wine export to 138 countries with 47 million cases sold.

• 5,900 Wine grape grower.

• 602,000 Acres of Wine grapes area.

• 4.0 Million Tons of Wine grapes annually with More than 110 wine grape varieties

• $3.1 Billion in Farmgate Value.