Profshare was founded in 2015 on a contrarian premise: that most market research describes markets without telling you what to do about them. The firms making the consequential calls, strategy committees, investment teams, commercial leaders deserved something different. Research rigorous enough to take to a board. Methodology defensible enough to put a recommendation behind.
What started as a small team running primary interviews for a handful of clients has, over ten years, grown into a research practice covering more than fifty industries and publishing more than three thousand reports, each one built on the same discipline as the first.
Like a climber on a route, every report is held by the points it sets along the way each one tested, each one independent, each one able to bear weight under load.
Three convictions, held since 2015, still shape every report we publish.
Primary research is non-negotiable. Every report begins with structured interviews, expert panels, and CATI surveys with operators inside the market not desk research dressed up with citations. If we can't speak to someone with hands on the category, we don't publish on it.
Findings have to survive scrutiny. Before any report leaves our hands, a senior analyst who had no involvement in writing it reviews the methodology, models, and conclusions independently. Disagreements get resolved before publication, not after a client raises them.
Decisions deserve more than data. A market report's job isn't to describe a market, it's to make a senior decision-maker more confident in their call. Everything we structure, from the executive summary to the scenario models, is built around that test.
Four practices that distinguish Profshare research from the broader category. None of them are exotic; all of them are demanding to maintain.
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i
Primary research before secondary
Every report starts with operator interviews and category-expert panels. Secondary sources — filings, trade data, government statistics, corroborate primary findings; they don't replace them.
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ii
Independent peer review
A senior analyst with no hand in writing the report reviews methodology, models, and conclusions before publication. The standard is the same one academic and clinical research holds itself to.
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iii
Documented methodology
Sample sizes, source mix, modelling assumptions, and confidence ranges are documented and available with every report. When a CFO asks "how do you know this," the answer exists.
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iv
Ninety days of analyst access
Every licence includes direct access to the senior analysts who authored the report, for follow-up questions, custom data cuts, and strategic context. No tiered support, no metered hours.
Profshare's coverage isn't a translated map. Every region carries dedicated primary research, native-language interviewing where it matters, and analyst depth on the ground.
Regions North America · Europe · Asia-Pacific · Latin America · Middle East & Africa · Rest of World
Profshare is built for the teams that own the recommendation, the ones whose name goes on the slide that goes to the board.
- Strategy & Corporate Development
- Market entry evaluation, portfolio expansion analysis, and growth-mandate work where the recommendation reaches the executive committee.
- M&A and Investment Teams
- Commercial due diligence, target screening, and sector risk assessment for transactions where diligence must survive an investment committee.
- Commercial & Go-to-Market
- Pricing benchmarking, segment prioritisation, and competitive intelligence for product, marketing, and revenue leaders shaping go-to-market plans.
- Consulting & Advisory Firms
- Underlying market data, sector deep-dives, and primary research support for advisory teams delivering work to their own clients.