Projeted Growth

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Household Cleaners Market by Product Type (Surface Cleaner, Specialty Cleaner, Bleaches) by Application ( Bathroom, Kitchen, Floor, Fabric ) by Industry Analysis, Volume, Share, Consumer Insight, Challenges, Trends, Strategies & Forecast 2027

Number of pages: 151 | Report Code: PSMR- PSMR-500021 | Report Format : PDF

Report Coverage

Parameters Details

Base Year


Historical Data


Forecast Data


Base Year Value (2021)

USD 31202.76 million

Forecast Value (2028)

USD 44198.95718 million

CAGR (2022 to 2028)

5.1 %

Regional Scope

North America, Europe, Asian Pacific, Latin America, Middle East and Africa, and ROW

Global Household Cleaners Market is expected to reach USD 42054.19million by 2027 & show CAGR of 5.1 % between 2019 and 2027

World population is reached almost 8 billion & continue to grow at significant growth rate. Asia Pacific is home for almost 60 % of global population. With Rise in population housing market is also growing at high pace especially in since last decade. GDP per capita of Asia region has grown by almost 200 % in 2018 from 1990. Increase in industrialization, disposable income & health awareness are major factors contributing to growth of housing sector. Global House price index was 146.9303 in Q4 of 2010 while it is 165.1094 in Q1 of 2019; this clearly indicates growth in buying power of majority population. Household Cleaners are among the most common consumer good; hence with rising population & housing sector Household Cleaners Market also growing with impressive growth rate.  

Product type & Competitive analysis

Household Cleaners Market segmentation includes Surface Cleaner, Specialty Cleaner, and Bleaches are primary product. Surface cleaning helps to removal of dirt, dust, varnish from object helps to improve object appearance. Surface cleaner market is most dominating as well as mature market & expected to show moderate growth rate in forecasted period. China & India are most lucrative market for Surface cleaner with massive revenue generation. Bleaches cleaner market generated high revenue in 2018 after Surface Cleaner, while Specialty Cleaner market has gain momentum in last few years. Nowadays more people are inclining towards multi-purpose cleaners that offer more functionality than all the mentioned cleaners individually.  

Competitive intelligence consists of major organization analysis that deliver positional outlook of each organization in market. It is performed with primary & secondary market research. SWOT analysis & Porters model used in market analysis to understand challenges & opportunities for major Household Cleaners Market manufacturer. Study focuses on various marketing strategies that help organizations to strengthen decision making process. Secondary research included the research of the annual and financial reports of the top manufacturers; whereas, primary research included extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs and marketing executives.  

Household Cleaners Market

Application & Regional analysis

Bathroom, Kitchen, Floor, and Fabric Cleaning are major applications of Household Cleaners. Bathroom & Fabric cleaner market constitute major market share while kitchen cleaning market is fastest growing. Change in lifestyle with proper hygiene considers kitchen cleaners as most important cleaning goods. Floor cleaning is most basic & primary function of Household Cleaners, clean & clear as well as dry floor is very important for safety. Fabric cleaners are used to clean chairs, sofa, bed & saves huge amount of time & hence market has seen improved sell of these cleaners especially in developing world.  

Regional outlook of research study focuses on North America, Asia, Europe, Middle East, South America & Rest of the world as major regions. These regions are also further divided into country specific level to gain granular level market information. Asia Pacific and Latin America household cleaners market have emerged as high growth & vast number of Household Cleaners manufacturing companies are either setting their manufacturing plants in these region or targeting very heavily. China Household Cleaners Market is expected to dominate in upcoming years especially in kitchen cleaning sector. Mature market of North America & Europe is estimated to show constant growth in upcoming years.  

Household Cleaners Market Research

Global Household Cleaners Market: Product Type

  • Surface Cleaner
  • Specialty Cleaner
  • Bleaches

Global Household Cleaners Market: Application

  • Bathroom
  • Kitchen
  • Floor
  • Fabric

Global Household Cleaners Market: Competitive Analysis

Report includes accurate analysis of key players with Market Value, Company profile, SWOT analysis. The Study constitutes of following key players in Global Household Cleaners Market:

  • Henkel
  • Bombril
  • Colgate Palmolive
  • McBride
  • Church & Dwight Co.Inc.
  • Kao Corporation
  • Godrej Consumer Products
  • SC Johnson & Son
  • The Clorox Company
  • Seventh Generation
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • Unilever

Geographical analysis of Global Household Cleaners Market:

  • North America
    • U.S.A
    • Canada
  • Europe
    • France
    • Germany
    • Spain
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South East Asia
  • Latin America
    • Brazil
  • Middle East and Africa

Global Household Cleaners Market Report delivers comprehensive analysis of :

  • Market Forecast for 2019-27
  • Market growth drivers
  • Challenges and Opportunities
  • Emerging and Current market trends
  • Market player Capacity, Production, Revenue (Value)
  • Supply (Production), Consumption, Export, Import analysis
  • End user/application Analysis

Frequently Asked Questions (FAQ)

Household Cleaners Market was valued at around USD 31202.76 million in 2021 & estimated to reach USD 44198.95718 by 2028.

Household Cleaners Market is likely to grow at compounded annual growth rate (CAGR) of 5.1% between 2022 to 2028.

Yes, the report includes COVID 19 impact on the market.

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