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Flex Banner Market by Product Type (Backlit and Frontlit) by Application (Retail, Entertainment, and Sports & Leisure) by Industry Analysis, Volume, Share, Growth, Challenges, Trends and Forecast 2019-2027

Number of pages: 142 | Report Code: PSMR- PSMR-007132 | Report Format : PDF

Report Coverage

Parameters Details

Base Year


Historical Data


Forecast Data


Base Year Value (2021)

USD 7606.5 million

Forecast Value (2028)

USD 11138.64331 million

CAGR (2022 to 2028)

5.6 %

Regional Scope

North America, Europe, Asian Pacific, Latin America, Middle East and Africa, and ROW

Global Flex Banner Market is estimated to reach USD 10547.95 million by 2027, growing at a CAGR of 5.6 % between 2019 and 2027  

Flex banner is used for outdoor advertising. Owing to their long-term image of being a significant mass medium advertisement tool, flex banners have witnessed a decent growth in past years, as big and colourful posters can create a more startling impact. Moreover, lower investment costs required to deploy these types of banners, coupled with a longer lifespan, is driving the growth of the market.  

Key factors driving the flex banner market growth include cost effectiveness along with easy availability and quick deployment. Moreover, because of their lasting image of being a noteworthy mass medium for advertisement, flex banners are continuously witnessing a healthy growth since past few years, besides a large and colourful banner is capable of creating even more staggering impact.  

By product type, the global flex banner market can be segmented into Backlit and Frontlit. Backlit flex banner is used when lights pointing in the back of the banner. It is white solid substrate with 510 gsm thickness. These banners have high transmittance. They are specially coated for digital printing. They can be used indoor and outdoor with ease as they are weather resistant and water proof. More clear and visible image with back-light due to lower translucency. Its compatible with most solvent printers.  

Frontlit flex banner is used when lights pointing in the front of the banner. It is white solid substrate with 340 gsm thickness. It has soft and delicate surface. These banners come in both matt and gloss finish. They can be used indoor and outdoor with ease as they are weather resistant.  

As per application side, the global flex banner market can be categorized into Retail, Entertainment, and Sports & Leisure. The market is led by retail sector owing to its reliability as well as a lower investment advertising tool. Furthermore, as a result of mindboggling competition happening among the companies of retail sector, they ought to advertise their unique features for which flex banners offers an effective brand campaign functionality. Besides, retailers are more and more relying over these backlit as well as front lit board for easy communication among store operations and consumers.  

In terms of region, the global market of flex banner has been segregated into several key regions covering North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. Asia-Pacific is the booming market of flex banner, where China and India contribute the major share respectively. The growth of the regional market is due to rising rate of literacy rate, flourishing economy plus constant demand for printing and packaging requirements.  

The global market for flex banners is vastly fragmented, with number of prominent players operating in its competitive edge. Moreover, several local players as well as small scale companies account for a majority of the flex banner market share. Some of the key players in global market include Ultraflexx, Qrex Flex, Pioneer Flex, LG, 3M, Cooley Brand and Hongshida.  

 Global Flex Banner Market

Global Flex Banner Market: Product Type

  • Backlit
  • Frontlit

Global Flex Banner Market: Application

  • Retail
  • Entertainment
  • Sports & Leisure

Global Flex Banner Market: Competitive Analysis

Report includes accurate analysis of key players with Market Value, Company profile, SWOT analysis. The Study constitutes of following key players in Global Flex Banner Market:

  • Ultraflexx
  • Qrex Flex
  • Pioneer Flex
  • LG
  • 3M
  • Cooley Brand
  • Hongshida

Geographical analysis of Global Flex Banner Market:

  • North America
    • U.S.A.
    • Canada
  • Europe
    • France
    • Germany
    • Spain
    • UK
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South East Asia
  • Latin America
    • Brazil
  • Middle East and Africa

Global Flex Banner Market Report delivers comprehensive analysis of :

  • Market Forecast for 2019-27
  • Market growth drivers
  • Challenges and Opportunities
  • Emerging and Current market trends
  • Market player Capacity, Production, Revenue (Value)
  • Supply (Production), Consumption, Export, Import analysis
  • End user/application Analysis

Frequently Asked Questions (FAQ)

Flex Banner Market was valued at around USD 7606.5 million in 2021 & estimated to reach USD 11138.64331 by 2028.

Flex Banner Market is likely to grow at compounded annual growth rate (CAGR) of 5.6% between 2022 to 2028.

Yes, the report includes COVID 19 impact on the market.

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