DIY Home Improvement Market Analysis & Forecast 2025-2031

Global DIY Home Improvement Market is expected to reach USD 1173.99 million by 2032 with CAGR of 4.5 % between 2026 and 2032

Do-It-Yourself (DIY) Home Improvements involve repairing your own house without hiring professionals. It may include small fixes or major renovations, and processes require various tools and materials as per requirements. Global demand for the DIY Home Improvement Market is growing significantly due to the trend of personalised home design, the massive reach of social media and online tutorials and growing household income, especially in developing countries.  

DIY Home Improvement Market Drivers and Trends

Surge in Renovation Demand: The Do-It-Yourself (DIY) Home Improvement industry is evolving rapidly, and demand has increased significantly, especially after the COVID-19 pandemic. Consumers are preferring to renovate their current/old house rather than moving. Almost 61 % of the US population preferred to renovate rather than move, and this trend is much alike for the majority of countries.   

Rising Homeownership: A Significant rise in home ownership, particularly in millennials, is one of the paramount demand drivers for the DIY Home Improvement Market. In Asia, almost 25 % of the total population is millennials and hence the Do-It-Yourself (DIY) tools and material industry is growing at a significant rate.  

Technological advancement and Digitalization: Massive penetration of the internet even in remote areas leads to more accessibility of YouTube tutorials, Instagram, DIY blogs, Pinterest and various mobile apps. Digitalization is driving the diy home improvement ideas and helping the market growth. Also, advancements in the Internet of Things(IOT) Technology and Artificial Intelligence are shifting more consumers towards smart homes.  

Cost Effectiveness: As the name suggests, DIY Home Improvement projects do not require professionals and hence turn out to be more cost-effective. Rising material prices, along with inflated professional fees, are encouraging more people to do little to medium-sized repair or improvement projects themselves. Sustainability : Consumers are more focused on using eco-friendly materials due to rising awareness about environmental impact and government initiatives. Demand for energy-efficient and Green Building Materials has surged tremendously in recent years.  Customisation and Work-from-Home Trend : Homeowners desire to customise their house to personal choices, creativity and individual expression, making a significant impact on the Do-It-Yourself (DIY) Home Improvement industry. Since the COVID-19 pandemic, people are improving home offices, workspaces due to the Work-from-Home or hybrid work model.

Online Retail Expansion : E-commerce is one of the fastest and largest industries worldwide. In the United States, E-commerce retail is almost 14 % of total retail and continues to show strong growth during the forecast period. Online retailers like Amazon, Lowe’s are making home improvement materials and tools more accessible.

DIY Home Improvement Market Challenges

Lack of technical skills: Even though abundant knowledge is available online about DIY Home Improvements but it still leads to mistakes and poor work quality.  

Safety and Permit Challenges: Most homeowners are not aware of the safety measures required for handling, and hence injuries may occur from tools and material handling. Some improvements, like electrical work, may require a permit and inspection of the site, which further hurdle to product growth.  

Material and Tools prices: Do-It-Yourself (DIY) projects can become costlier if consumers are not aware of the right material or tool required for work. Also, Equipment Accessibility is an issue for some specialised improvements and renting or buying these tools can significantly increase the budget.  

Supply Chain Issue : Due to limited knowledge and Supply Chain Issues lead to material/ tool shortage, low-quality material use and delayed project timelines.  

DIY Home Improvement Market Segmentation Insights

Building Materials, Paints and Wallpaper, Decor and Indoor Garden, Plumbing Materials and Equipment, Tools & Hardware, Lighting Products are primary product types analysed in the bottom-up model for DIY Home Improvement Market size. According to the study, Paints and Wallpaper lead the market in 2025 and are estimated to show a lucrative growth rate during the forecast period. Post Covid-19 pandemic DIY Paint industry has grown significantly, with more population is incining towarsds Decorative Paints and Coatings their own homes. The Building Materials sub-segment is looking for strong growth, especially in developing countries.   

Online and offline are primary distribution channels taken into consideration while analysing the market. In 2025, Offline Retail holds more than 65% market share and is likely to continue robust growth between 2026 and 2032. One of the primary reasons for the Offline channel growth is the availability of materials and tools, along with the tangible nature of the products. Also Offline Retailer can offer expert advice about the products, along with better customer support than e-commerce. The trend of checking online and buying offline is also helping traditional retailers. Online Retail is also estimated to show strong growth in the upcoming years due to increasing internet access along with the latest trends of Augmented reality (AR) application, Virtual design tools propelling the Online channel growth.  

DIY Home Improvement Market Competitive Analysis and Regional Outlook

Competitive analysis helps to understand the top companies market share, strategies, and latest developments. Global major DIY Home Improvement companies are focusing on delivering high-standard products, better experience, as well as quick-quality support to consumers. Consumer-focused DIY manufacturers are creating and implementing strong omnichannel experiences to stand out in this very competitive market space. Flexinle checkout options along with quality support, helping companies to attract a larger customer base. Largest US market player “Home Depot” also offers Do-It-Yourself (DIY) support to consumers, which makes these projects easy for the customers. Technological advancements such as AR/VR Integration, room visualization, and paint matching apps are making a significant impact on the cosumers' preferences.  

Research study on DIY Home Improvement Market is based on the revenue and strategy analysis of regions like North America, Asia-Pacific, Europe, South America, the Middle East, and Africa. According to the report, North America is by far the largest region in terms of revenue and is expected to show strong growth between 2025 and 2032. Primary driving factors for regional market growth are a very old and strong Do-It-Yourself (DIY) culture, large homeownerships, inflated labour or professional costs, high penetration of omnichannel retailers and online retail. The greatest motivation for Americans to prefer DIY home improvements after the cost is “to better enjoy” a home and achieve more wellness.  

Asia-Pacific DIY Home Improvement Market is the fastest growing and continues to show the highest growth in the upcoming years. Large population, rising disposable income, and digitalisation are majorly driving the region's growth. Even though DIY is not a cultural thing in the region but immense younger millennials prefer DIY projects. One of the major hurdles for market growth is the availability of cheap labour and cost-effective materials. European market strengths are massive use of eco-friendly materials, ageing buildings and energy efficiency directives. Although Stricter building codes and regulations may hamper product growth. South America and the Middle East region are likely to have strong demand for DIY Home Improvement materials and tools due to infrastructure developments and household incomes  

Various analytical tools like Porter's 5 Forces model, PESTEL analysis, SWOT analysis, market sizing, and top-down and bottom-up research were used to prepare this report. Porter's 5 Forces model enables us to understand the competitive advantages of businesses in the market. Political, Economic, Social and Technological impact can be measured using PESTEL analysis. SWOT analysis enlightens the company's current position, which is primarily based on strengths and weaknesses. A bottom-up model based on micro attributes is used to figure out whole market estimations. Top-down value chain analysis models are also applied in this market research study.   

Product Types:

• Paints and Wallpaper
• Building Materials
• Decor and Indoor Garden
• Plumbing Materials and Equipment
• Tools & Hardware
• Tools & Hardware
• Others

Distribution Channel

• Online
• Offline

Company Analysis

• Amazon
• Walmart
• Ace Hardware
• Home Depot Inc.
• Flipkart
• Kesko corporation
• Kingfisher Plc

Global DIY Home Improvement Market: Regional Analysis

• North America
  • U.S.A
  •   Canada
• Europe
  • France
  • Germany
  • Spain
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Singapore
  • South Korea
  • Vietnam
  • South East Asia
• Latin America
  • Brazil
  • Argentina
• Middle East and Africa

Global DIY Home Improvement Market Report delivers a comprehensive analysis of the following parameters:

• Market Forecast for 2025-2031
• Market growth drivers
• Challenges and Opportunities
• Emerging and Current market trends
• Market player Capacity, Production, Revenue (Value)
• Supply (Production), Consumption, Export, Import analysis
• End user/application Analysis

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