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Global Adaptive Cruise Control (ACC) Market is estimated to reach USD 26240.87 million by 2027, growing at a CAGR of 18.1% between 2019 and 2027
The global adaptive cruise control market is expected to witness a CAGR of 18.3% during the forecast period to reach $15,290 million by 2023. Adaptive Cruise Control regulates the speed of the vehicle to maintain a safe distance from other vehicles on the road. Rise in vehicle production and continued R&D towards vehicle safety is taking place in the adaptive cruise control market. The adaptive cruise control is an intelligent form of cruise control that slows down the vehicle if the preceding vehicle slows down, or if another object is detected, the system sends a signal to the braking system of engine to decelerate the speed of the vehicle. When the road is clear, the speed is restored.
The key trend driving the global adaptive cruise control market is strong growth in luxury vehicles as most of the vehicles are equipped with advanced safety features. The growth is mainly due to new product launches, expansion of dealer network by companies in the emerging market and better financing availability. The three German luxury car makers - Audi, Mercedes-Benz and BMW are expanding their dealer networks in the tier-2 and tier-3 cities. With increase in import duties and other taxes levied on imported cars, luxury car manufacturers have opted for product localization strategy, which helps them to reduce the overall cost of the vehicle. Increasing disposable income with a section of the population, which is the target audience for such products, is aiding the growth of luxury cars in the country.
Awareness towards advance safety features and fixing them in their vehicles is one of the emerging trend. To avoid road accidents and improve vehicle performance and efficiency, customers are asking automakers to install advanced driving assistance systems, especially the adaptive cruise control (ACC) system. Adaptive cruise control is one of the major safety systems, which is gaining attention and is widely being installed across different models, ranging from luxury vehicles to lower and mid-segment cars. Key models of automotive manufacturers that include Volkswagen Polo, Chevrolet Volt, Volkswagen Jetta, Nissan Murano and Ford Fusion come with adaptive cruise control system.
Rising number of accidents is one of the major drivers pushing the growth of the adaptive cruise control market. Road accidents are among the leading causes of deaths across various regions around the globe, with Africa accounting for highest road traffic-related accidents, followed by Asia-Pacific. According to WHO, deaths due to road accidents worldwide increased from 1.25 million in 2013 to 1.34 million in 2015. Consequently, there has been an increasing demand for safety and comfort features in vehicles, which in turn, is encouraging the vehicle manufacturers to install the ACC system in the vehicles. Vehicle safety regulations and initiatives by various associations and trade unions are backing the increasing installations of ACC systems in vehicles.
Governments and associations across the globe have been increasingly formulating multi-dimensional policies toward vehicle and passenger safety, increasing fuel efficiency and improving overall performance of the vehicle. Government regulations related to vehicle safety are increasingly becoming stringent and the vehicles produced across Europe and North America are required to be equipped with safety features such as ACC. One of the major restraints for the global ACC market is the failure of ACC to give exact information in adverse weather conditions. The ACC uses a laser sensor, which fails to track exact data in case of heavy rainfall or snow, thus increasing the chances of road accidents. Radar-based adaptive cruise control is typically capable of tracking vehicles, regardless of paint or weather conditions; however, none of these ACC systems are infallible.
By product type, the global adaptive cruise control market can be categorized into Lidar, Radar, and Laser. In 2016, radar segment accounted for the highest share in global adaptive cruise control market and gathered 33.7% share in the global market. The radar sensors detect the distance between the two cars, which results in the increased safety of the passenger. This increased concern regarding passenger safety, has led to the growth of this market. On the other hand, lidar segment is estimated to witness the fastest growth in the global adaptive cruise control market. The major factors driving the growth of the radar and lidar is rising adoption of adaptive cruise control system in passenger car and commercial vehicles.
As per application side, the global adaptive cruise control market can be segmented Passenger Cars and Commercial Vehicles. The passenger car segment is expected to dominate the market during the forecast period due to the increase in sale of passenger cars in emerging nations such as India, China, and Japan. Growth in sales of passenger vehicles in India was the fastest among the eight largest auto markets in the world in 2016. The major factors driving the growth of the adaptive cruise control market includes growing demand of passenger cars and commercial vehicles globally.
In terms of region, the market is segmented as North America, Asia Pacific, Europe, and Rest of the World. North America is expected to dominate the adaptive cruise control market during the forecast period due to the increase in vehicle production and stringent government regulations for the safety. The National Highway Traffic Safety Administration have set up various regulations for the passenger safety in cars. Due to the increase in the stringent government regulations, people have adopted adaptive cruise control. This increase in the use of adaptive cruise control is expected to lead to the growth of this region during the forecast period. Europe is expected to be the second largest market that is expected to grow during the forecast period. Asia Pacific is expected to grow with highest CAGR during the forecast period.
Companies, such as Continental AG, Robert Bosch GmbH, Autoliv Inc., Denso Corporation, and Delphi Automotive PLC, are some of the major players in the market. To meet the increasing standards for safety features in the vehicles, major ACC and BSD manufacturers in the market have started investing in R&D activities. For instance, in February 2018, Continental AG invested USD 59 million for building a new R&D centre in Queretaro, Mexico. The research staff in the centre may focus on developing hardware and software, for various ADAS features. Thus, the automotive adaptive cruise control market is expected to witness improved and advanced safety features, during the forecast period.
Global Adaptive Cruise Control (ACC) Market: Product Type
Global Adaptive Cruise Control (ACC) Market: Application
Global Adaptive Cruise Control (ACC) Market: Competitive Analysis
Report includes accurate analysis of key players with Market Value, Company profile, SWOT analysis. The Study constitutes of following key players in Global Adaptive Cruise Control (ACC) Market:
Geographical analysis of Global Adaptive Cruise Control (ACC) Market:
Global Adaptive Cruise Control (ACC) Market Report delivers comprehensive analysis of :
Base Year Value (2022)
USD 9671.16 million
Forecast Value (2029)
USD 30990.4478 million
CAGR (2022 to 2028)
North America, Europe, Asian Pacific, Latin America, Middle East and Africa, and ROW
Adaptive Cruise Control (ACC) Market was valued at around USD 9671.16 million in 2022 & estimated to reach USD 30990.4478 million by 2029.
Adaptive Cruise Control (ACC) Market is likely to grow at compounded annual growth rate (CAGR) of 18.1% between 2023 to 2029.
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